Why Blogging can be a Waste of Time and Money

Written by julius on March 6, 2008 – 5:49 pm -

Every day millions of people start blogging. Indeed, the best estimates show that a new blog is created every single second of every day. As if this weren’t enough extra material being added to the Internet, there are of course millions of blogs already in existence. There is a vast amount of new information being added to the Internet every minute of every day.

Many people have been told that blogging helps increase your visibility on the Internet. That’s true enough, but if you are in business at what cost?

Let’s assume your time costs $100 an hour and that you spend a total of two hours a week adding to your blog. That’s $200 a week or $10,400 a year. That’s the cost of blogging to your business. You really should calculate the amount of time and its value to your business.

Once you’ve found out how much blogging is costing your business, you need to consider how much money it is actually making. How many people bought items or services from you as a direct result of your blog? If you don’t know, you need to add tracking codes to your blog links to ensure you can work this out.

Also, add up all the advertising income or affiliate income you’ve generated via your blog. Then look at the total. If it is less than the cost, you’re wasting time and losing money by blogging. Don’t let the fashion for blogging overcome traditional business requirements of profitability. For many people blogging is actually draining their profits, but they are unaware of this because they are not measuring their blog.

Ensure you measure your blog using tracking codes so you can check the real value of your blogging efforts. To do otherwise could seriously affect the profitability of your business.

True enough, blogs can raise your visibility on the Internet and can help boost search engine rankings. But being top of the search results for a particular keyword is of no value to you in business unless being top of the page actually translates into sales. Far too many people chase search engine ranking at the expense of chasing customers.

If you are using a blog to gain search engine ranking, but have not measured the income generated as a result, you could be wasting your time by writing your blog. As ever in business, measurement is essential if you are to do your best. So don’t blog hopefully; measure its real impact.
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Creating Your Own Blogging Site Can Make Money

Written by julius on March 6, 2008 – 5:05 pm -

The internet has plenty of blogging sites and resources. There are thousands of blogging sites and almost a hundred contain topics such as yours. To compete with the thousands of blogging sites, you need to create your own style.

It is always easy to have your own blogging site because blogging sites allow users to set up an account for free. You just need to fill out some forms and you’re done and you can start posting anytime you want without the expense. You can also add related links to your own blogging site.

You do not actually have to be a wizard if you want to create your own blogging site. Most of the people who keep up their own blogs are enthusiasts and common people. If you have your own blogging site, you can converse with someone and learn about their comments.

If you have a blogging site, it will be easy for you to market yourself and make benefits from your products provided that it has all the important facts and that can keep your customer interested.

Setting up your own blogging site means that you are creating a little space on the Internet where you can update and make posts on your own with just about anything that interests you.

Of course, your blogging site will have variety of topics within your specialty. If you want to make money with your own blogging site, you need to have multiple blogs with different topics. If not, your blogs will be too messy if all topics were all posted into one blog.

Now to have a good blogging site, you can post anything from your hobbies to your interests. There are lots of people who can get interested in reading your blogs. If your blog is interesting and can give knowledge to the people, they might visit your blogs more often.

In having a good blogging site, you need to come up with interesting topics. It is important that you know your target and you know what they like to read about.

If you personally love dogs or a certain type of pet, you can write about it and post it in your blogging site. You can include useful information that the readers may be interested about. Blogging sites are a good resource for knowledge and information. If not, what will be its use anyway?

If you have your own blogging site, you can start using Adsense to it. Adsense program can give you enough money and increased traffic out of your blogging site.

If you want to upgrade your own blogging site, you need to have at least 10-15 pages which has relevant contents. You also need to have 5 posts on your blog.

To apply Adsense in your blogging site, it should have an interface that is easy to use and it has to be clean. All pages must be working and it should not contain broken links or under construction pages. It should not contain popups and animated gifts.

Your blogging site does not need professional designs. It can stay simple because designs are not the main requirement. If you have simple designs and a simple site overall, it will have more chances to get searched in the search engines. Users will also find your site easy to navigate because it is readable and not confusing.
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